Product video guides for Shopify stores

Short, checked guides on putting video on Shopify product pages and collection pages. Every limit we quote links to Shopify's own documentation or to the theme source code, and each guide says where a paid app helps and where you can do it yourself.

• How to add a video to a Shopify product page: Upload an MP4, MOV or WebM file in the product's Media section, or paste a YouTube or Vimeo link, then drag it where you want it. Dawn and Horizon steps.
• How to show product videos on Shopify collection pages: Dawn and Horizon show a still image on collection cards, even when the product has a video. An app embed can play the video there without editing theme code.
• Product videos for jewelry stores on Shopify: Movement shows how a stone catches light and how a chain hangs, which a photo cannot. What to film, what to make from photos, where lifestyle video falls short.
• Product videos for fashion and cosmetics stores on Shopify: Clothes need to show drape and fabric, cosmetics need texture and packaging. Which product videos you can make from photos and which ones you have to film.
• Shopify product video size, format and length: Shopify accepts MP4, MOV and WebM product videos up to 1 GB, 10 minutes and 4K. YouTube and Vimeo links are the only external videos it embeds.
• Simple motion video, professional lifestyle video or filmed video for your product pages: Motion videos move your photos, lifestyle videos put the product in a real scene, filmed videos show it in real hands. What each shows, risk and cost.