Simple motion video, professional lifestyle video or filmed video for your product pages
A simple motion video moves your own product photos, so it is exact and cheap but shows nothing your photos do not; a professional lifestyle video puts the product in a real scene and adds real movement, but it has to be checked because a model can change details. A filmed video is the only one that can show the product worn, held or working, and it costs the most time.
Checked 2026-10-09 · iteractive.ai
Simple motion video
Made from the product photos you already have: a slow zoom, and a cut to a second photo when there is one. Nothing is redrawn, so the product looks exactly as you shot it, labels and fine details included.
Good for: every product in a large catalog, products with text or fine detail, and any store that wants movement in the gallery and in collection grids without a shoot.
Limits: it shows only what the photos show. One photo on white gives you a moving photo on white.
Professional lifestyle video
Generated from your product photos with AI. The first frame shows the product in a real scene where it is used, and the camera, light and surroundings move for five seconds. In Autopilot: Product SEO & Video, the lifestyle videos have no people, no hands, no added text and no sound.
Good for: catalogs shot on white backgrounds, where a setting helps the shopper picture the product, and hero products you want to stand out.
Limits: video models can change a product's shape, color, pattern or small parts. Each lifestyle video is checked against the photo, clips that change the product are rejected and cost nothing, and you approve every video before it goes on the product. Products with complex printed graphics fail that check more often.
Filmed video
Shot with a camera or phone. It is the only kind that can show the product worn, held, opened, poured, switched on or next to something for scale, and the only kind with real sound.
Good for: fit and size questions, products that do something, and your best sellers.
Limits: every product needs its own shoot and edit, and new products wait for the next one. The cost is your time or a paid shoot, which depends on where you are and how much you film.
What each costs with Autopilot: Product SEO & Video
- Motion videos: the first 3 are free and stay in your store. The Store plan, $9 a month with a 7-day trial, puts one on every product with a photo and on every new product.
- Lifestyle videos: $1.49 each, 10 for $12.90 or 50 for $54, paid once through Shopify; credits never expire. Store includes 3 lifestyle videos each paid month and Grow, $29 a month, includes 20.
- Filmed videos: not something the app makes. You can upload your own clips to the same gallery, and the app leaves products that already have a video alone.
How to choose
You can mix all three: simple motion videos across the catalog so every product moves, lifestyle videos for products that look flat on white, and filmed clips for the few products where fit, size or function decides the sale. The jewelry and fashion and cosmetics guides apply this to those categories.
Try it on three products
Autopilot: Product SEO & Video puts a short video into the product gallery, right after the main photo, in one click. Your first 3 videos are free and stay in your store.
Questions
Is a motion video just a slideshow?
It is built from your photos, so it is close to one: a slow zoom on the main photo and a cut to a second photo when the product has one. The point is that nothing in it is invented.
Can a lifestyle video replace a product shoot?
For showing the product in a setting, often yes. For showing it worn, held or working, no; those need a filmed video.
What happens if a lifestyle video gets my product wrong?
Clips that change the product are rejected by the check and cost nothing. If you do not like a video that passed, you can make one more version of it for free before adding it, and you can remove a lifestyle video within 30 days to get its credit back.
Do I have to pick one type?
No. All three can sit in the same product gallery, and you can mix them across your catalog.