Shopify product video size, format and length
Shopify accepts product videos in MP4, MOV or WebM format, up to 1 GB, up to 10 minutes long and up to 4K resolution. The only external videos you can add by link are YouTube and Vimeo.
Checked 2026-10-09 · iteractive.ai
The limits, as Shopify publishes them
- Formats: .mp4, .mov or .webm (Shopify Help Center).
- File size: up to 1 GB.
- Length: up to 10 minutes.
- Resolution: up to 4K. The Help Center gives 4096 x 2160 px; the developer documentation for apps gives 3840 x 2160 (shopify.dev).
- Media per product: up to 250 images, videos and 3D models combined (adding media).
- External video: YouTube and Vimeo links only. They do not have to meet the file limits above.
What Shopify does with your file
Shopify converts every uploaded video to MP4 or HLS and streams it at 480p, 720p or 1080p, depending on the shopper's connection. That means you do not need to make small versions yourself: upload a good-quality file and let Shopify make the lighter copies. It also means shoppers see a 4K upload at 1080p at most.
YouTube and Vimeo links
A YouTube video must be public or unlisted, and the link must use the youtube.com/watch?v= format; Shorts links have to be converted first. A Vimeo video must allow embedding on other sites. Embedded videos play in the YouTube or Vimeo player, with that player's controls and branding.
How long should a product video be?
Shopify allows ten minutes, but a gallery video is not the place for a long demo. Shoppers swipe through a gallery quickly, and autoplaying video has to be muted. A clip of a few seconds that shows the product moving, looping cleanly, fits that better. Keep longer how-to videos for the product description or a separate page.
Autopilot: Product SEO & Video keeps to that: its lifestyle videos are five seconds, vertical, silent and made to loop, and motion videos are short clips built from your photos.
Limits for apps
Apps that upload videos for you follow the same file limits, and Shopify caps apps at 1,000 new videos per store per week (shopify.dev). For a large catalog, an app that adds a video to every product will spread the work over more than one week.
Try it on three products
Autopilot: Product SEO & Video puts a short video into the product gallery, right after the main photo, in one click. Your first 3 videos are free and stay in your store.
Questions
What is the best format for a Shopify product video?
MP4 is the safest choice because almost every editing app and phone can export it, but Shopify also accepts MOV and WebM and converts all of them for streaming.
What is the maximum size for a Shopify product video?
1 GB per file, up to 10 minutes long.
Can I upload a 4K product video?
Yes, up to 4K. Shopify streams it to shoppers at 480p, 720p or 1080p depending on their connection.
Can I add a TikTok or Instagram video by link?
No. Shopify embeds only YouTube and Vimeo links. Download your own clip and upload the file instead.
Why does my YouTube Shorts link fail?
Shopify needs the standard youtube.com/watch?v= link. Change the Shorts link to that format with the same video ID.